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Home » Digital Marketing » Choosing right SEO Company

How to choose right SEO Company

When a company decides to go for the SEO Services for its website, the first right thing that it must do is to select the right SEO Company which can take the ranking of its website on top of search engines for relevant and good keywords. Search Engine Optimization is the best form of advertisement particularly for a small and medium enterprises and getting a right company for its SEO endeavor can transform its business beyond expectations. Even if few of the relevant and good keywords of a business appears on 1st page of google, it would mean regular flow of good inquiries from potential buyers. Also remember, the inquiries received from SEO is the best kind of inquiry as the potential buyer is searching for the seller and there is great probability of it becoming a customer.

Some of the qualities to look for in a SEO company

  • Experience: SEO is all about hardcore experience and hard work. The SEO company should have years of experience in optimizing various websites for different types of keywords. Even if a company have best of infrastructure and resources but lack in experienced SEO professionals, it may not be able to achieve the desired results.

  • Case Studies: An experienced SEO company would have a lot of case studies to offer to its clients. If a company can show many of its clients with the top ranking on google with good and relevant keywords, it can be a potential vendor for your SEO work.

  • Good and Relevant Keywords: We have used the sentence "Good and Relevant Keywords" many a times above. They should be relevant to the business and it should not be too long and very specific. If a SEO company is showing long keywords on top ranking on google, it may not be an experienced one. A relevant and good keyword should not consists of more than 2 or 3 words. It is easy to get long keywords on top position on google as compared to small keywords. For example: a keyword "school furniture manufacturers in India" may be easy to get top ranking on google but the keyword "School Furniture" would not be easy. So "School Furniture" is the good and relevant keyword.

  • Content Writing: Content Writing is an important segment of Search Engine Optimization and a SEO Company should have a good team of content writers. A company which does not have any good content writers would copy content from other websites and when it does so the website would never be promoted on search engines as it is against the policy of google and other search engines.

  • Website Designing: The SEO company should be proficient in designing and development of SEO-friendly website where some balancing needs to be done between designing requirements of the client and the SEO constraints.


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