Search Engine MarketingSearch Engine Marketing (SEM) is basically internet marketing on Search Engines like google, bing etc. using keywords through paid listing on search engine results page (SERPs). Example is pay-per-click advertisement of google. Digital marketing has become an integral part of most of the small, medium and large scale enterprises and SEM plays a key part of the overall digital marketing platform.
Search Engine Marketing (SEM) is different from Search Engine Optimization (SEO). While SEO involves getting listed in the organic list of Search Engine Results Page (SERP) of search engines while SEM is marketing of business by paid advertisement like pay-per-click.
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