Digital Marketing Company

Social Media Optimization (SMO) is the process and techniques of creating awareness and promotion of a product or service, brand, events or a company using social media and networking websites. Social Media Optimization has become an integral part of overall digital marketing strategy of business around the world.

Just as the objective of SEO is to bring web traffic to the website of a client and hence generate quality leads and new customers, similarly the SMO also aims to bring users and buyers to client's website.

Similar to Search Engine Marketing, Social Media Marketing (SMO) involves using social media websites to display ads to get traffic to the website as well as the brand promotion.

Social Media Marketing (SMM) is the process and techniques of exploring social media websites like Facebook, Google, Twitter, LinkedIn Instagram etc. to market and promote the products and services as well as increase the exposure of a brand. It is now one of the most important media of Internet Marketing.

Increasing the traffic to website from social media websites and publishing content which are shared by people among their network are two important techniques of social media marketing.

Search Engine Marketing (SEM) is basically internet marketing on Search Engines like google, bing etc. using keywords through paid listing on search engine results page (SERPs). Example is pay-per-click advertisement of google. Digital marketing has become an integral part of most of the small, medium and large scale enterprises and SEM plays a key part of the overall digital marketing platform.