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Home » Digital Marketing » Social Media Marketing (SMM)

Social Media Marketing

Social Media Marketing (SMM) is the process and techniques of exploring social media websites like Facebook, Google+, Twitter, LinkedIn Instagram etc. to market and promote the products and services as well as increase the exposure of a brand. It is now one of the most important media of Internet Marketing.

Increasing the traffic to website from social media websites and publishing content which are shared by people among their network are two important techniques of social media marketing. 

Just as in case of Search Engine Optimization (SEO), increasing the traffic from social networking websites is known as Social Media Optimization (SMO).

Content writing is very important both for SEO as well as SMM.  A good and interesting content, image or video would prompt people to click on the website link or share the content in their network.

Advantages of Social Media Marketing
  • Social Media Marketing (SMM) and Search Engine Optimization (SEO) are measurable, targeted and interactive.
  • SMM, SEO has a much wider reach unlike traditional media of marketing.
  • Social Media Marketing is the best media to create and promote brands.
  • A business can start with a very low budget and gradually increase as it starts getting results which are measurable.


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